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Interactive Paint Visualiser

paint selection made interactively simple
Problem :

- Too many tiny paint samples / swatches for selection
- Consumer inability to select best suited paint for their use
- Sales conversion rates started dipping
- Dealers reduced stock due to low sales volume

Solution :

- We introduced a concept : “Design & Paint your own Wall” in a virtual world before selecting the paint
- Developed interior and exterior environments in virtual reality
- Customers could actually use the VR system to decide which paint would suit their requirements best
- Customers were could now design ‘mood-boards’ in VR and make a choice on the type & shade of paint

Result :

- Novel attraction to customers
- Our VR simulation helped them increase sales volumes
- The company now plans to install this system at their 120+ Dealer establishments across the country as a sales initiative